New Delhi: In a remarkable feat, Shriram Automall India Limited (SAMIL), India’s Largest Phygital Pre-owned Marketplace has etched a new record by orchestrating an awe-inspiring event – the SAMIL Freedom Auction on 12th August 2023. On this significant occasion, 120+ auctions were simultaneously held at 120+ diverse locations spanning length and breadth of the Nation from Jammu to Chennai and from Gandhinagar to Kolkata, commemorating 76 years of India’s Independence.
This event exemplified our commitment to providing an exceptional experience to buyers, enabling them to bid on their preferred pre-owned vehicles and equipment. The occasion resonated with the spirit of India’s 76 years of Independence. All the Automalls across India witnessed an extraordinary congregation of choices – from two-wheelers and cars to construction equipment, from tractors to trucks. This colossal gathering of over 13,000 assets showcased the diversity of options available to our valued customers.
Pre-owned vehicles, equipment and other assets from a full spectrum of sellers across Consumers, Banks, NBFCs, Insurance Companies, OEMs and Dealers, Leasing, Rental and Aggregator Companies, Brokers, Transporters, and Contractors were displayed and ramped. This encompassing array of offerings symbolized the Power of Choice, empowering buyers to select from a vast array of inventories.
Embracing innovation, SAMIL offered the unique blend of Phygital Solutions – a fusion of Physical and Digital platforms. The cutting-edge technology, including Desktop Live Bidding and the MySAMIL App, enabled buyers and sellers to engage seamlessly. Live Streaming of auctions on the MySAMIL mobile App allowed real-time participation, regardless of location.
SAMIL Freedom Auction 2023 culminated with an outstanding achievement of Rs. 100+ Crores in transactions through sale of 3400+ inventories in a single day, reaffirming our dedication to serving our customers with excellence. This momentous occasion with over 17,000 customer footfall stands as a testament to SAMIL’s unwavering commitment to innovation, excellence, and providing a platform that empowers both buyers and sellers. The legacy of this event will continue to inspire and shape the future of our industry.
