Mumbai: The collaboration between Myntra, French Connection UK (FCUK), and TVA.Group has propelled the “Me & My Connection” campaign to unprecedented success, leaving an indelible mark on the influencer marketing landscape. This innovative campaign has captivated audiences and garnered significant attention by seamlessly blending storytelling and promotion. With the active participation of 15 renowned Bollywood luminaries and top-tier CAT-A influencers, “Me & My Connection” has revolutionized influencer marketing, setting a new benchmark for success.
The campaign achieved remarkable results, generating an estimated 300 million impressions and an impressive Earned Media Value (EMV) of Rs. 39.7 Cr. The return on investment surpassed expectations, exceeding 30 times the initial investment. Distinguished influencers and Bollywood celebrities, including Arjun Kapoor, Athiya Shetty, Vijay Verma, Jim Sarbh, Komal Pandey, Ahan Shetty, Monica Dogra, Kunal Thakur, Kubbra Sait, Zara S Khan, Kayan, Zaeden, Diet Sabya, Vedang Raina, and Adarsh Gaurava, lent their star power to this avant-garde campaign. Against minimalist backdrops, the campaign showcased compelling narratives that deeply resonated with audiences, resulting in a remarkable reach of over 105 million and a staggering 120 million total plays.
TVA.Group meticulously orchestrated every aspect of the “Me & My Connection” campaign, from crafting compelling scripts to strategic artist selection and seamless production execution. The final product was a masterpiece, portraying personal journeys, self-discovery, and authentic connections, all accompanied by captivating editorial-style visuals and a magazine-like reveal of French Connection’s Myntra launch. This holistic approach inspired viewers by transcending conventional brand promotion and sparked meaningful conversations about the value of genuine human connections.
Devashri Mehrotra, Co-founder of TVA.Group (www.tva.group) reflected on the campaign’s triumphant run, stating, “Our objective was to promote the brand and ignite a dialogue about the significance of genuine connections. Through the unheard stories of our celebrities and creators, we crafted a campaign that deeply engaged viewers and served as a powerful asset for Myntra’s exclusive launch during their End of Reason Sale.”
About TVA.Group
TVA.Group is a top-notch Indian marketing firm that provides comprehensive services across Marketing and Communication, Talent, and Production verticals. With esteemed clients like Flipkart, Myntra, Zivame, Cult, Virgio, Lee, Cleartrip, and others, TVA expanded its capabilities in 2022 by constructing advanced studios on a sprawling 20,000-square-foot campus in Mumbai, optimizing delivery times, economies of scale, and operational efficiency.
Video Link-
Arjun Kapoor: https://www.instagram.com/reel/Csskr_NIaYC/?igshid=MTc4MmM1YmI2Ng==
Vijay Verma: https://www.instagram.com/reel/Cs76hUmKtWt/?igshid=MTc4MmM1YmI2Ng==
